Last updated: February 2026
1. Introduction
Automatiza LATAM, registered in Bogotá, Colombia (NIT: 902069233-9), is responsible for the processing of personal data as set out in this privacy statement. We respect your privacy and ensure that your personal data is treated confidentially in accordance with Ley 1581 de 2012 (Habeas Data) and Decreto 1377 de 2013. The competent supervisory authority is the Superintendencia de Industria y Comercio (SIC). For clients established in the European Union, the General Data Protection Regulation (GDPR) additionally applies as specified in the individual agreement.
2. Data we collect
We collect personal data that you provide to us through contact forms, email, or phone, including: name, company name, email address, phone number, and project-related information. Additionally, we automatically collect technical data such as IP address, browser type, and browsing behavior through cookies and similar technologies.
3. Purpose of data processing
We use your data for: handling your inquiry or assignment, providing our services, invoicing and accounting, improving our website and services, and complying with legal obligations. We process your data only because we have a legitimate interest in doing so, because we are performing a contract with you, or because you have given your consent.
4. Retention period
We retain your personal data no longer than strictly necessary for the purpose for which it was collected. Financial data is retained for 7 years in accordance with legal requirements. Project-related data is deleted 2 years after project completion, unless otherwise agreed.
5. Sharing with third parties
We share your data with third parties only when necessary for the execution of our services, such as with our technology partners and hosting providers. We enter into data processing agreements with these parties. We never sell your data to third parties.
6. Security
We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. This includes encrypted data transfer (TLS/SSL), access control, and regular security audits.
7. Your rights
Under Ley 1581 de 2012 you have the right to know, update, rectify, and delete your personal data, to request proof of the authorization granted, to be informed about the use of your data, and to revoke consent. You can submit a request to info@automatizalatam.com. We will respond within the terms set by Colombian law. If you have a complaint, you can contact the Superintendencia de Industria y Comercio (SIC).
8. Cookies
Our website uses functional cookies that are necessary for the proper functioning of the site. Analytical cookies are only placed with your consent. You can adjust your cookie preferences at any time through your browser settings.
9. Contact
For questions about this privacy policy, please contact: Automatiza LATAM, TODO: dirección, 000000 Bogotá, Colombia. Email: info@automatizalatam.com. Phone: +57 322 437 3576.
10. AI-powered services
Automatiza LATAM offers AI-powered services, including our AI Workforce and the AI chatbot on our website. These services process data you provide to us to assist you. For the AI Workforce: processing is based on the contract we enter into with you — our agreement with you is the legal basis (Article 6(1)(b) GDPR). Your business data is used exclusively for service delivery to your organization and is not used to train AI models. For the chatbot: processing is based on your consent — you decide whether to use the chatbot (Article 6(1)(a) GDPR). Chat conversations are retained for 90 days unless you request earlier deletion. The chatbot is AI-powered; no automated decisions with legal effects are made — no decision made by a computer alone without human review (Article 22 GDPR). You have the right to request a transcript of your chat conversation or to request deletion at any time.
11. Hosting & international data transfers
Automatiza LATAM client business data is stored on secure cloud infrastructure. The hosting region for your data is set out in the individual agreement we enter into with you. For regulated industries, we offer dedicated single-tenant deployments and on-premise options. International transfers of personal data are carried out in accordance with the requirements of Ley 1581 de 2012 and Decreto 1377 de 2013, which permit such transfers to countries that provide adequate levels of protection or under appropriate safeguards and the data subject's authorization. Important: the AI chatbot on our website uses third-party AI infrastructure that may be located abroad to generate responses. When you use the chatbot, the messages you send are transmitted to this infrastructure for processing. No personal data beyond what you voluntarily provide in the conversation is shared. This is disclosed in the chatbot consent dialog before you begin a conversation. Your active business data as a client — including project files, invoices, and account information — is never sent to those AI providers.
12. AI chatbot transparency
The chatbot on our website is powered by artificial intelligence. We are transparent about its use. The chatbot: - Is clearly identified as an AI assistant - Stores conversations for service improvement - Sends the messages you submit to a third-party AI provider solely to generate responses, under the safeguards described in Section 11, and does not otherwise share or sell conversation data - Does not make promises or commitments on behalf of Automatiza LATAM The responses it generates are informational in nature and do not constitute legal, financial, or other professional advice. For binding information, please refer to our official documentation or a conversation with our team.